Posts

Social Media a Viable Marketing Strategy!!

-
Image
  Is social media a viable marketing  strategy ?     If you are reading this, you are probably a millennial. So just a quick question. What percentage of your day is served to the social media platforms? #digifreaks    Even if it takes 30% - 40%, it means that social media plays a significant role in your life. Tech-savvy or not, you know the ins and outs of this digital den or maybe a blessing in disguise? It is for you to decide.   Now since social media is the best fling one could have, it is obvious that it will highly impact the marketing strategies.    Is social media the best tool for marketing? Marketing through web-based media is perhaps the most adaptable and financially savvy system that independent ventures can use to arrive at their interest group and lift deals after some time. That is why 97% of advertisers are utilizing online media to contact  their crowds. Regardless of what e-commerce business you are working on, what you are selling, and whom you are offering it to,
Post a Comment
Read more

Choosing Right Social Media Channels For The Brand!!

-
Image
Here are 5 questions to ask yourself before taking a deep dive into any social media channel: 1. Is my brand B2C or B2B? 2. What is the age range of my audience? 3. What types of content do I have the resources to create? 4. How often am I willing to post content to a social media channel? 5. What is my goal for being on a particular channel and is it in line with my overall marketing and business objectives? Which social media should I use for my business? When it comes to figuring out the best social media for your business, the first step is to prioritize what’s important to you. Is it expanding your reach? Is it generating more leads? Is it about brand awareness?   From there, it’s about determining which platform will give you the right exposure with the right audience. Is your brand very visual so it lends itself to platforms like Instagram or TikTok? Is it focused on real-time events and would work well on Twitter? Or is your audience diverse and so needs a combination of platfo
Post a Comment
Read more

Social Media For Marketing Communication!!

-
Image
Social media can be a useful tool for businesses, bringing advantages such as engaging with your audience and boosting website traffic. However there can also be disadvantages, including the resources required and negative feedback. Considering these pros and cons can help you decide the best approach to social media for your business. Advantages of social media The business benefits of effective social media use include: Brand awareness  - Compelling and relevant content will grab the attention of potential customers and increase brand visibility.  Brand reputation  - You can respond instantly to industry developments and be seen as 'thought leader' or expert in your field. This can improve how your business is seen by your audience.  Cost effective  - It can be much  cheaper  than traditional advertising and promotional activities. The costs of maintaining a social media presence are minimal. If you choose to invest in paid advertising, you can spend as much or as little as y
Post a Comment
Read more