Social Media a Viable Marketing Strategy!!

 Is social media a viable marketing strategy?

 

 

If you are reading this, you are probably a millennial. So just a quick question. What percentage of your day is served to the social media platforms? #digifreaks 

 

Even if it takes 30% - 40%, it means that social media plays a significant role in your life. Tech-savvy or not, you know the ins and outs of this digital den or maybe a blessing in disguise? It is for you to decide.

 

Now since social media is the best fling one could have, it is obvious that it will highly impact the marketing strategies. 

 

Is social media the best tool for marketing?

Marketing through web-based media is perhaps the most adaptable and financially savvy system that independent ventures can use to arrive at their interest group and lift deals after some time. That is why 97% of advertisers are utilizing online media to contact their crowds.

Regardless of what e-commerce business you are working on, what you are selling, and whom you are offering it to, it can hit the jackpot, involving online media as your main marketing tool. While you may be wary, let me disclose to you how social media is not only a viable marketing tool but is also a key to growth, success, and revenue.

What are the pros and cons of social media in any business?

I will talk about the pros first because we should always break the good news first!

Web-based media can help your business to:

• Draw in clients, get client input and fabricate client dependability/loyalty.

• Increment your market reach, including global business sectors.

• Do statistical surveying and lessen promoting costs.

• Increase income by building client networks and promoting.

• Build a brand image.

• Freedom to allow an exchange of ideas to develop further how you carry on with your e-commerce business.

• Hunt talented and innovated millennials through platforms like LinkedIn, Glassdoor, etc. 

• Generate and increase traffic to your site and further develop and improve it SER - Search Engine Ranking

• Watch out for your rivals!

 

Let’s talk about the cons now…

Hey, digifreaks, using social media for business is not all shiny and bright; there are some disadvantages that you should know.

Existing on social media can be a blessing in disguise or a curse. Have you listened to what they have to say? Allow them to talk about you, even if they say it isn't pleasant. People will talk about you; however, they must talk positively about your business, or it will be destroyed! Positive publicity can boost revenue, but negative publicity can ruin a company. 

Do you know about the lifecycle of a business? It goes through conception, expansion, stability, growth, and termination. Now in these phases, if social media turns out to be the black cat in your e-commerce journey, your graph from conception to termination will fall like the shooting star, only this time it won't give you any luck. 

Here is a few things to be aware of:

You should be aware that:

• Unclear marketing or social media strategy will reduce your benefits. 

• Your business will need additional resources to manage your online presence.

• Social media is immediate and needs daily monitoring, so if you are lagging or procrastinating, you're gone!

• Competitors could study your business.

• Actively manage your social media presence; you may not see organic benefits if you don't. 

• Your problems will be more visible.

• You may get unwanted or inappropriate behavior on your site, including bullying and harassment. Make your heart strong for it!

• Online presence could lead to negative feedback, information leaks, or hacking

• Do not make false claims! Do not oversell!

Whatever the risks, having a social media strategy and preparing your policy and procedures carefully beforehand can help you manage them.